Planning to Build Website in Multiple Languages? Here are the top actionable for you

Planning to Build Website in Multiple Languages?  Here are the top actionable for you


Easy Tips to Manage Multilingual Website

While projecting your global presence and deciding the target market, you need to keep in mind how you will target the audience internationally with customers speaking various languages.

If you are going for some specific audience, then you need to decide how your domain can be perfect for Multilanguage speaking audience or audience from different countries but have the same language.

You can use these methods for finalizing your URL structures:

  1. Use different CLDS for different countries: You can choose a different domain for different countries. Suppose you have domain abc.com then you can use abc.co.uk for UK audience, abc.de for German customers, abc.com.au for Australian people,
  2. Use Subdomain for Targeting Various Countries: Using subdomain is also a good method for targeting various countries. You can use here abc.com, uk.abc.com, de.abc.com and au.abc.com for targeting global, UK, German and Australian audience.
  3. Use Subdirectory: This is also a good method for the running website with various countries as target. You can target different countries using subdirectory or folder. Here is an example for targeting various countries using subdirectory:
    abc.com, abc.com/uk, abc.com/de and abc.com/au for aiming global, UK, Germany, and Australian people.

 

Why You Should Use Hreflang Tag?

The hreflang attribute helps search engine which language you are using on an exact web page, so the search engine can provide the result to users searching in that language or geographic location. It avoids duplicity of content and provides a relevant page to the user.

How to Use Hreflang Tag

Here is the syntax of each link element:

<link rel=”alternate” hreflang=”lang_code” href=”url_of_page” />

If you are running CLDS based websites in UK, US and Spain, Here is the code of hreflang tag which you need to use:

<link rel=”alternate” hreflang=”en-gb” href=”https://abc.co.uk” />

<link rel=”alternate” hreflang=”en-us” href=”https://abc.com” />

<link rel=”alternate” hreflang=”es-es” href=”https://abc.es” />

How to Structure Hreflang Tags?

 Here are hreflang variables:

  • Language:“en”, “es”, “zh”, or a registered value, The supported language code comes from the ISO 639-1
  • Script:“Latn”, “Cyrl”, or other ISO 15924 codes
  • Region:ISO 3166 codes, or UN M.49 codes, Region codes come from the ISO 3166-1 alpha-2 list and along with the language tag.
  • Variant:Such as “guoyu”, “Latn”, “Cyrl”
  • Extension:Single letter followed by additional subtags

Example of multilingual SEO

the website is running in different languages like English(default), Hindi, Tamil and Marathi

Multilingual SEO is the practice of offering optimized website content in a variety of languages.

  • URL Structure– The first thing you need to do is determine what languages you are targeting. After you determine the language, you need to choose URL structure strategy. Your URL structure should be SEO friendly

Formula

Use language folder for each language URLs (For all- Product pages)

https://www.abc.com/{langauge}/{ProductPages}

Example– ForHome Page

Default English Version:  https://www.abc.com/

Hindi Version: https://www.abc.com/hindi

Tamil Version: https://www.abc.com/tamil

Marathi Version: https://www.abc.com/marathi

Example-For Product Page- product page

Default English Version:  https://www.abc.com/product-page

Hindi Version: https://www.abc.com/hindi/product-page

Tamil Version: https://www.abc.com/tamil/product-page

Marathi Version: https://www.abc.com/marathi/product-page

  • Rel=”Alternate” Hreflang Annotation:The rel=”alternate” hreflang=”x” annotation is used to help Google identify which URLs should be served to which visitors based on language and geographic location. This is useful when you have multiple versions of the same content that has been translated or otherwise adjusted to target users in a specific region.

HTML link element in header-

In the HTML <head> section of https://www.abc.com add a link element pointing to the Hindi version of that webpage at https://www.abc.com/hindi, like this:

<link rel=”alternate” hreflang=”hi-in” href= “https://www.abc.com/hindi” />

 

Guidelines:

We need to be add hreflang tag across all the URLs of the website.  Hreflang tag on every page should be according to the relevant language URLs.

Example-1:For Home Page-

Default English Version:  https://www.abc.com/

Hindi Version: https://www.abc.com/hindi

Tamil Version: https://www.abc.com/tamil

Marathi Version: https://www.abc.com/marathi

Hreflang Tag

<link rel=”alternate” href=”https://www.abc.com” hreflang=”en-in” />

<link rel=”alternate” href=”https://www.abc.com/hindi” hreflang=”hi-in” />

<link rel=”alternate” href=”https://www.abc.com/telugu” hreflang=”te-in” />

<link rel=”alternate” href=”https://www.abc.com/tamil” hreflang=”ta-in” />

Example-2-For Product Page- product page

Default English Version:  https://www.abc.com/product-page

Hindi Version: https://www.abc.com/hindi/product-page

Tamil Version: https://www.abc.com/tamil/product-page

Marathi Version: https://www.abc.com/marathi/product-page

Hreflang Tag

<link rel=”alternate” href=”https://www.abc.com/product-page” hreflang=”en-in” />

<link rel=”alternate” href=”https://www.abc.com/hindi/product-page” hreflang=”hi-in” />

<link rel=”alternate” href=”https://www.abc.com/telugu/product-page” hreflang=”te-in” />

<link rel=”alternate” href=”https://www.abc.com/tamil/product-page” hreflang=”ta-in” />

 

 

 

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *