Bing Ads Changes it Features and Open Pilots for Device Bidding:

Bing Ads Changes it Features and Open Pilots for Device Bidding:


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Bing Ads is changing and now capable to do bid adjustments for each type of device with bigger bid ranges for mobile as well as tablet too. Even from the enhanced campaign period, Bing
Ads is always giving facilities to control more with a tablet bid adjustment which could range from -20 percent to +300 percent from Desktop. Now, tablets are entirely separated from desktop. So, the range for Tablet and mobile has been raised up to +900 percent from +300 percent.

Desktop bid can only set as low as 0 percentage whereas negative bid adjustment can be possible for mobile and tablets for Bing Ads. Find the below chart with new bid adjustment for Bing Ad:

 

Device Bid Adjustment (Today) Bid Adjustment (New)
PC N/A 0% to +900%
Tablet -20% to +300% -100% to +900%
Mobile -100% to +300% -100% to +900%

 

 

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